PACIFIC PLACE
SHOPPING CENTER
Pacific Place is a premier urban shopping destination and was seeking a creative way to light up their architecture over the holiday season.
Something that added to the visual beauty of downtown every evening all winter season. Something that can activate an entire city block’s worth of their storefront.
For this Lumenarius employed multiple high powered projectors and creative technical solutions to light up the building with custom themed content to much delight.
THE EXPERIENCE
The projections were a true reason to look up in the urban theatre and the building caught the attention of passerby reliably each evening.
What could have so easily been a platform for massive advertisements was instead a canvas for pure art through content matched with the building and season.
In a dense urban environment the application of 3D projection mapping can have a tremendous effect with 10’s of thousand of impressions every evening.
THE SYSTEM
The setup for this project was a very creative challenge indeed.
The scale, weather, and geometry all called for an indoor installation across the street from Nordstrom to effectively activate Pacific Place.
Through multiple rooms a blend of 6 high powered projectors were networked together to automatically start up and play the themed content each evening. Remote access and cameras allowed for the precise monitoring and adjustment of the show as needed.
Behind the scenes of a wonderful holiday projection mapping show is a myriad of technical solutions that combine to make the magic happen. Our experience with these systems is what enables successful moments with massive architecture like this.
THE CONTENT
The content creation phase of this project was a perfect balance of hand made and high technology.
A process of ideation and revision between the Lumenarius team and Pacific Place resulted in a series of scenes that captured the innate possibilities of 3D projection mapping mixed with their holiday vision.
Using a 3D model of the building a series of analog and digital workflows were built to use as a template for generating content using real world objects.
On the analog side a literal gingerbread house replica was made to arrange icing and sweets in a stop motion fashion. Another featured candy canes, wrapping papers, and wreaths animated along the facade.
For the digital the building model really came in to play as snowflakes, ornaments, and other objects collided with the features of the building in playful ways while colors cascaded from side to side.
